Nigeria Emerges Africa E-commerce Leader

Disrupt Africa, a news and research firm has named Nigeria as a leader in e-commerce in Africa. According to the news firm, the country is home to 40% of Africa's e-commerce ventures. According to Gabriella Mulligan, co-founder of Disrupt Africa, the extent of Nigeria's dominance of the African e-commerce landscape is one of the most exciting findings. This was made known in his publication tittled Afri-Shopping: Exploring the African E-commerce Start-up Ecosystem Report 2017.

According to him;
For the first time, we have clear evidence of the outstanding trajectory of the country's e-commerce space as being driven by entrepreneurs," said Mulligan.While South Africa and Kenya have typically stolen the limelight hitherto in conversations about tech entrepreneurship, this research makes it clear Nigeria is on the brink of huge e-commerce success - and will become the first African country to truly take retail online at a similar scale to Western markets
The report states that while e-commerce funding is a problem and a major challenge in the African continent, the e-commerce space has manage to grow at an exceptional rate. Disrupt Africa noted that the number of start-ups entering the market has seen growth reach a total of 264 ventures operating continent-wide.

The report reads;
Funding for e-commerce start-ups declined sharply in 2016," according to the statement, "though there are signs that investor interest is picking up again in 2017, the funding available is not well distributed, with 90% of funds raised going to start-ups in just five countries. South Africa, whose start-ups compete with their Nigerian rivals for fundraising capabilities, and Kenya also have developed e-commerce markets.
Nigeria has indeed seen and witness a tremendous increase in the number of startups and e-commerce activities. what do you think of this, please use the comment box below to air your views. 

No comments