Google Shutting Down Goo.gl URL Shortener, Replacing It With FDL

Google has announced that it is shutting down its URL shortener; goo.gl and replacing it with Firebase Dynamic Links (FDL). The service which was introduced back in 2009, is a link management platform as well as an alternatives the Bitly and Ow.ly.


FDLs are smart URLs that can send existing and potential users to any location within an iOS, Android or web app. Firebase Dynamic Links will now allow users to new short links instead of goo.gl. According to Google, existing goo.gl links will continue to redirect to the intended destination and users can manage them via the goo.gl console for the next year; until March 30th, 2019.

After March 30th, all links will still work, but users won’t be able to access the console itself. Also all existing short links will not be migrated to the Firebase console, but you will be able to export your link information from the goo.gl console. As for developers, FDL short links will automatically detect the user’s platform and send the user to either the web or your app, whichever is appropriate.

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