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Facebook Reportedly Working On TikTok-like Lasso Video Music App

Report says Facebook is working on a standalone app; Lasso where users can record and share videos of themselves lip-syncing or dancing to popular songs. The report says, the app is basically a TikTok/Musically app. It's full-screen, built for teens, fun and funny and focused on creation. A lot of what they’re doing is just trying to be cool.” This new product is being built by members of Facebook’s video and Watch team guided by the company’s principal lead product designer Brady Voss.



According to Brady Voss, Facebook has been working on this since 2016. Earlier this year, Facebook started secured licensing deals with all the major record labels. At first, this just kept users’ videos, including Musical.ly-style lip syncing clips, from being taken down for copyright infringement.

A survey carried out by Piper Jaffray shows a percentage dropped from 60 to 36 percent since Spring 2016 in the number of teens using the Facebook platform. Facebook needs new ways to engage teens beyond Instagram and WhatsApp hence the need for the app. 

The company also began experimenting with a Lip Sync Live feature for live-streaming karaoke, and today, Facebook has opened it for Pages and began showing some songs’ lyrics on screen. It plans to soon allow users to pin their favorite songs to their profile so friends can listen to a segment in what feels like a throwback to Myspace Music.
Facebook Reportedly Working On TikTok-like Lasso Video Music App Facebook Reportedly Working On TikTok-like Lasso Video Music App Reviewed by King Larry on October 26, 2018 Rating: 5

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